Killer public relations, marketing and social media in healthcare requires making the right moves at the right time. Your Hosts, Experienced Marketers Jen Jennings and Tom Testa have emerged from the trenches to provide the answers. In each episode, they will debate the most OVERRATED and UNDERUSED promotional tactics – evaluating each not only for their effectiveness, but their cost-effectiveness, while sharing best practice examples and challenging the status quo.
Listen to Episodes
Debut episode on air: Monday, January 6, 2020. Listen to on demand episodes below!
#OverUnderRadio Joins the HealthcareNOW Radio Family
Friday Five highlights, Overrated and Underused, a show where on each episode experienced marketers Tom Testa and Jen Jennings debate the most OVERRATED and UNDERUSED promotional tactics – evaluating each not only for their effectiveness, but their cost-effectiveness, while sharing best practice examples and challenging the status quo.
Read the full article here.
Meet the Hosts
Jen is Vice President of Anderson Interactive (AI), an award-winning healthcare public relations and marketing agency with experience in a wide range of client organizations. Unwavering in her commitments to the healthcare industry, Jen brings more than a decade in healthcare IT communications expertise to her team and clients as she conceptualizes complex ideas with creativity to break through a crowded marketplace of sameness with messaging that truly resonates for customer prospects. Jen holds a Bachelor of Science in Communication with emphasis on Public Relations from Kennesaw State University.
Tom is Vice President of Anderson Interactive (AI), an award-winning healthcare public relations and marketing agency where he provides tactical direction for public relations and media campaigns tied to his client’s major announcements and customer successes. For more than 20 years, Tom has developed and executed strategic public relations and marketing communication programs at both the in-house and agency levels with the overall objective of advancing his client’s image and reputation. He holds a Bachelor of Arts in Communication from Stonehill College.
Adrienne Stoner is Social Media Manager of Anderson Interactive (AI), an award-winning healthcare public relations and marketing agency where she manages multiple social media accounts on various platforms for her health IT clients. Adrienne worked as an aesthetician for a large dermatology practice for almost a decade before turning her focus to the technology side of the healthcare industry. Adrienne has been with the Anderson team for nearly three years, bringing along her marketing and social media expertise from her previous career.