In the News

In the News

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Marketing Tips for New and Existing Medical Billing Companies for COVID-19 and Beyond

By admin | Nov 12, 2020

The key to effective marketing? Know your target customer, and reach out to them via as many channels as possible. Now is the perfect time for medical billing companies to evaluate their marketing efforts and improve their materials and website, if necessary, says Dave Anderson of Anderson Interactive, a healthcare public relations and marketing agency. “A lot of companies are going through rebrands right now—refreshing their internal materials so they’re ready when the market opens up again, and practices are ready to start investing in these solutions,” he adds.

To read the full article, visit Kareo.com.

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What’s My Tagline: Jennifer Jennings and Tom Testa, Hosts of Overrated and Underused

By admin | Jul 13, 2020

Host Carol Flagg talks with Jennifer Jennings and Tom Testa, both vice presidents at Anderson Interactive, a Health IT PR and Marketing agency. Jen and Tom are the dynamic duo behind the show, Overrated and Underused that airs on HealthcareNow Radio.

Listen to the episode on HealthcareNOW Radio.

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2020 Medigy HITMC Award Winners

By admin | Jul 6, 2020

One of the greatest honors we have here at HITMC HQ is announcing the winners of the annual Awards. On June 30th, the Healthcare and IT Marketing Community (HITMC) gathered online for the 2020 Medigy HITMC Awards Event. With COVID-19 still raging across the globe, the Awards had to be moved to a virtual event for the first time. Anderson Interactive was named HITMC 2020 Agency of the Year (Health IT Focus).

To read the full article, visit HITMC.

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Meet the 2020 Marketers of the Year

By admin | Jun 29, 2020

We are only a day away from the 2020 Medigy HITMC Award Ceremony We are excited to be celebrating the creativity, innovation and ingenuity that our incredible healthcare marketing and PR community continues to deliver. So sit back (and take notes), as we hear from our Marketing Person of the Year honorees. We asked them about the work they are being recognized for, their impact in the industry, the trends they are keeping an eye on and much more!

To read the full article, visit HITMC.

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The A-List Agencies of the Year

By admin | Jun 22, 2020

What makes an A-List Agency? Is it their work, the impact they have on the industry or their clients or the talent they employ? In this article, we are excited to highlight some of the Honorees who are up for Agency of the Year (Health IT focus) and Agency of the Year (Provider focus) at the 2020 Medigy HITMC Award Ceremony.

To read the full article, visit HITMC.

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5 Burning Questions with the Rising Stars of HITMC

By admin | Jun 22, 2020

Leading up to the 2020 Medigy HITMC Award Ceremony, we wanted to highlight some of our amazing honorees. In this article, we are putting the spotlight on a few of the individuals that are lighting the healthcare, health IT, and agency community on “fire.”

To read the full article, visit HITMC.

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Agencies Can Help Through the Crisis & Recovery

By admin | Jun 8, 2020

A few weeks ago, we held a two-day Virtual HITMC Event that focused on managing through a crisis (ie: the current pandemic) and how to best seize opportunities when the recovery starts. We brought together 2 panels of experts to talk about working with marketing agencies during and post pandemic. Both panels revolved around an acknowledged reality – when times get tough, marketing budgets shrink, and one of the first cuts to be made are contracts with external marketing/PR agencies. But should that be the case? Can agencies help healthcare organizations and companies navigate a crisis more adeptly or more importantly can they help accelerate the recovery?

To read the full article, visit HITMC.

Anderson Interactive Named Honoree for Three HITMC Awards

By admin | Jun 4, 2020

KILL DEVIL HILLS, NC / ACCESSWIRE / June 4, 2020 / Anderson Interactive, a healthcare PR and marketing agency, announced today that it has been selected as an honoree for the 2020 Medigy HITMC Awards in three categories: Health IT Agency of the Year, Jennifer Jennings, vice president for Agency Marketing Person of the Year and Lacy Herman, account manager for Agency Rising Star.

Every year, the Healthcare and IT Marketing Community (HITMC) comes together to honor the individuals and organizations who distinguished themselves. All nominations are reviewed by a selection committee of industry veterans and only a few are chosen as honorees in each category.

Read the full press release here.

Healthcare Now Radio

The Friday Five – New Show Spotlight, Overrated & Underused

By admin | Feb 21, 2020

HealthcareNow Radio has been expanding greatly over the past few months with a number of new shows and podcasts. This week’s Friday Five highlights one of those shows, Overrated and Underused, a show where on each episode experienced marketers Tom Testa and Jen Jennings debate the most OVERRATED and UNDERUSED promotional tactics – evaluating each not only for their effectiveness, but their cost-effectiveness, while sharing best practice examples and challenging the status quo.

To read the full article, visit HealthcareNOW Radio.

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What’s My Tagline: Social Media Impact on Branding in Healthcare with Dave Anderson

By admin | Sep 29, 2017

Host Carol Flagg’s first guest on her new show is long time friend and colleague Dave Anderson, President of Anderson Interactive. Hear why Dave’s tagline will have you remembering The Singing Detective.

Listen to the episode on HealthcareNOW Radio.