HealthcareNow Radio has been expanding greatly over the past few months with a number of new shows and podcasts. This week’s Friday Five highlights one of those shows, Overrated and Underused, a show where on each episode experienced marketers Tom Testa and Jen Jennings debate the most OVERRATED and UNDERUSED promotional tactics – evaluating each not only for their effectiveness, but their cost-effectiveness, while sharing best practice examples and challenging the status quo.

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