A few weeks ago, we held a two-day Virtual HITMC Event that focused on managing through a crisis (ie: the current pandemic) and how to best seize opportunities when the recovery starts. We brought together 2 panels of experts to talk about working with marketing agencies during and post pandemic. Both panels revolved around an acknowledged reality – when times get tough, marketing budgets shrink, and one of the first cuts to be made are contracts with external marketing/PR agencies. But should that be the case? Can agencies help healthcare organizations and companies navigate a crisis more adeptly or more importantly can they help accelerate the recovery?
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