It’s been a couple years since radio hosts Jen Jennings and Tom Testa took a deep dive into the world of email marketing but that doesn’t mean their guidance has become dusty and outdated. If anything, it has become more important in this era of slashed marketing budgets across healthcare. In this Healthcare Marketing Podcast Series, I take a look back into the most requested and listened to episodes of Overrated and Underused, which evaluated healthcare promotional tactics not only for their effectiveness, but their cost-effectiveness, while sharing best practice examples and challenging the status quo. While much of the content was designed for health IT marketers, each episode featured a Clinicians Corner segment, where they investigated marketing tactics from a unique provider’s perspective.

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