The key to effective marketing? Know your target customer, and reach out to them via as many channels as possible. Now is the perfect time for medical billing companies to evaluate their marketing efforts and improve their materials and website, if necessary, says Dave Anderson of Anderson Interactive, a healthcare public relations and marketing agency. “A lot of companies are going through rebrands right now—refreshing their internal materials so they’re ready when the market opens up again, and practices are ready to start investing in these solutions,” he adds.

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